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impact where it matters

Lead Strategic Planner (London, United Kingdom)

Are you passionate about understanding the human experience?  Do you have a track record of bringing information to life by turning it into compelling stories? Are you that rare combination of strategic and creative thinker who loves to collaborate, inspire and motivate people to take action based on the stories you tell? Are you the type of team member who likes to roll-up-the-sleeves? If so, the ZS Creative and Design (C&D) team could be just the place for you to apply and grow your skills.

The ZS C&D team was created two years ago to enrich and evolve our consulting approaches and offerings. Our clients look to us to express ideas, concepts and emotions in ways that engage, excite, and drive them to action. This action comes from our strategic planners having a deeper insight into people, culture and brands. This deeper understanding brings information to life through storytelling and immersive experiences. We help make information more accessible and immediately understandable for all those involved. As a result, the information is more actionable, memorable and is shared more consistently and easily both internally and with client partners. By being the engineers and architects that bring information to life, C&D creates impact where it matters for our teams and clients and we do so by expressing insights, strategies and executional ideas through creative platforms.

The C&D Studio is comprised of a diverse team of talented individuals who are on a mission to address the evolving needs of our clients using a human-centered design approach. The C&D studio has three areas of focus: Design, Strategic Planning and Creative Expression. As a strategic planner on the team, you’ll be collaborating with various members of C&D, as well as a broader team of consultants.


We seek an effective, experienced Strategic Planner to join our London, UK office who can lead our clients in developing a vision, ideas, and roadmap for how to activate marketing strategies. The Strategic Planner will partner with internal teams and clients to conceive innovative methods to connect business and marketing strategy to execution. You will synthesize insights, strategies and executional ideas for clients, and work with our visual and experience designers to bring them to life.


  • Develop and articulate relevant marketing implications from strategic consulting engagements across multiple projects simultaneously;
  • Design, facilitate, and, including brand identity, brand positioning, creative prototypes, segmentation, customer journey, and customer experience;
  • Work with other consulting team members and design team to bring strategic and tactical recommendations to life for clients;
  • Orchestrate the design process with visual designers and experience designers;
  • Bring specific knowledge, skills and processes in strategic planning and train others on strategic planning best practices, including:
    • Crafting customer personas from segmentation data and analysis,
    • Mapping customer journey and ecosystem,
    • Developing communication platforms aligned to segments and journey stages,
    • Drafting creative and experience briefs;
  • Demonstrate thought leadership on new and innovative programs, tactics and customer experiences in the marketing world, both within and outside pharmaceuticals;
  • Partner with managers and principals to drive business development and client relationships;
  • Serve as an active leader in the Expertise Center;
  • Cultivate the marketing expertise of our people.


  • Bachelor’s degree required, advanced degree welcomed;
  • The ideal candidate would have worked for both an advertising agency and digital agency, so they have a solid understanding of brand building and digital strategy / journey work;
  • 7-10 years of relevant work experience in strategic planning for a branding firm, advertising agency or digital agency, pharmaceutical industry experience is required;
  • Understanding of account, creative, and operational agency processes;
  • Ability to effectively partner with end clients, consultants and agency personnel across disciplines (i.e., marketing, sales, account and creative) to orchestrate effective pull-through strategies in the development of customer engagements/experiences; 
  • Deep understanding of strategic brand segmentation, targeting, positioning, customer journey and customer experience;
  • Adept at distilling complex concepts and communicating a big idea;
  • Ability to take business insights and strategies and conceive of innovative, relevant, and tangible activation ideas;
  • Eagerness to build a new capability within a consulting organization;
  • Strong analytic and problem-solving skills;
  • Excellent oral and written communication skills, ability to guide construction of compelling visuals for presentations across a variety of contexts;
  • Willingness to travel to meet client needs (Potentially 10-25%);
  • Supervisory experience preferred.


ZS is the world’s largest consulting firm focused exclusively on improving business performance through sales and marketing consulting solutions, from customer insights and strategy to analytics, operations and technology. Together, we design and implement strategies that lead to greater market share, more competitive operations and increased use of today’s latest technologies. From our worldwide offices, ZS professionals draw on deep industry and domain expertise to deliver impact where it matters for clients. We are particularly known for our expertise in the pharmaceutical and health care sectors, yet work across a range of industries.

ZS is a global consulting firm; fluency in English is required, additional fluency in at least one European or Asian language is desirable.

Candidates must possess work authorization for their intended country of employment.  An on-line application, including a cover letter expressing interest and a full set of transcripts (official or unofficial), is required to be considered.

ZS offers a competitive compensation package with salary and bonus incentives, complete medical/dental/life insurance programs and 401k. We are an Equal Opportunity Employer.



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