Share this Job
impact where it matters

Qualitative Market Researcher (Canada)

ZS is the world’s largest consulting firm focused exclusively on improving business performance through sales and marketing consulting solutions, from customer insights and strategy to analytics, operations and technology. Together, we design and implement strategies that lead to greater market share, more competitive operations and increased use of today’s latest technologies. From our worldwide offices, ZS professionals draw on deep industry and domain expertise to deliver impact where it matters for clients. We are particularly known for our expertise in the pharmaceutical and health care sectors, yet work across a range of industries.

ZS' Business Consulting group delivers solutions to a broad spectrum of sales and marketing challenges. We also help our clients transform their sales and marketing strategies and organizations to improve their effectiveness. Our recommendations and solutions are based in rigorous research and analysis underpinned by deep expertise and thought leadership across the demand generation process.


Qualitative Market Researchers (QMR) works with ZS client teams to execute the design and delivery of qualitative market research projects. As part of ZS' Qualitative Expertise Center, the QMR is expected to stay current on the latest qualitative research techniques and their relevant applications, and share them with internal client teams.


  • Actively engage with multiple project teams simultaneously on project design to identify/develop the best techniques to address clients' research objectives;
  • Support client team delivery of qualitative market research projects (study design, questionnaire development, fielding and analysis);
  • Moderate qualitative market research (IDIs, TDIs, focus groups, ethnographies);
  • Drive interpretation and presentation of research results in a visual and impactful client-friendly fashion;
  • Serve as an active leader in the Qualitative Expertise Center;
  • Educate the broader ZS community about best-in-class qualitative market research and moderation practices;
  • Support business development activities;
  • Contribute to the development of frameworks and point-of-view documents on key qualitative MR issue areas.


  • Advanced degree in any discipline, with a concentration in marketing research or marketing preferred, and a strong academic record of analytic work. Alternately, candidates may possess an MBA or PhD in marketing, decision sciences or related discipline with a business application. In lieu of an MBA/PhD, 5-10 years of relevant work experience may substitute;
  • 5+ years qualitative market research experience in the pharmaceutical industry with extensive client-facing responsibility;
  • Demonstrated skills in a market research environment with an advanced knowledge of qualitative market research techniques and industry practices;
  • Fluent understanding of the overall qualitative research process including logistics, design, execution and implications;
  • Proven contributor in the development and implementation of new qualitative approaches and structures;
  • Support in the identification and shaping of qualitative research engagements;
  • Demonstrated leadership in the creation of customized discussion guides;
  • Significant moderation experience with healthcare practitioners, patients and related decision-makers;
  • Experience synthesizing research findings, determining relevant implications and presenting results;
  • Contributions developing qualitative research skills and capabilities in others.

In addition, we seek individuals with the following:

  • Detail orientation;
  • Analytic problem solving skills;
  • Excellent written and verbal communication skills;
  • Self-motivation;
  • Organization & planning skills;
  • Strong work ethic;
  • Leadership experience;
  • Personal initiative.

ZS is a global consulting firm; fluency in English is required, additional fluency in at least one European or Asian language is desirable.  

Candidates must possess work authorization for their intended country of employment.  An on-line application, including a cover letter expressing interest and a full set of transcripts (official or unofficial), is required to be considered.

ZS offers a competitive compensation package with salary and bonus incentives, complete medical/dental/life insurance programs and RRSP. We are an Equal Opportunity Employer.



Connect with ZS on social media:

ZS has been recognized globally for its expertise in consulting and its flexible work environment. View ZS’s accolades.