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Industry & Solution Marketing Lead (Evanston, IL)

ZS is a professional services firm that works side by side with companies to help develop and deliver products that drive customer value and company results. From R&D to portfolio strategy, customer insights, marketing and sales strategy, operations and technology, we leverage our deep industry expertise and leading-edge analytics to create solutions that work in the real world. Our most valuable asset is our people—a fact that’s reflected in our values-driven organization in which new perspectives are integral and new ideas are celebrated. ZSers are passionately committed to helping companies and their customers thrive in industries ranging from healthcare and life sciences, to high-tech, financial services, travel and transportation, and beyond.

ZS’s Corporate Support teams operate the firm’s core internal enterprise functions. Our global teams comprise team-oriented, pragmatic and results-driven people who thrive in a challenging work environment. Our people come from diverse backgrounds but share a passion for quality customer service and dedication—whether our customer is a client or a ZS colleague.

The Marketing & Communications group helps build the ZS brand, champion thought leadership, support business development and engage our past, present and future workforce.

SOLUTION MARKETING LEAD

We seek an experienced marketing professional for a Solution Marketing Lead role in our Evanston, IL office. Reporting to the Pharmaceutical Industry Marketing Manager, this role is a business partner and advisor to ZS practice leads, and is responsible for the design, development and execution of the go-to-market (GTM) strategy for ZS’s solutions targeted a marketing functions within our client organizations.

 

The role collaborates with business leaders to translate business objectives into a value-driving strategic marketing plans for a portfolio of six practice areas and manages ongoing relationships with business stakeholders. This role develops and executes a content strategy in collaboration with the editorial team and executes awareness and/or lead generation campaigns in collaboration with demand generation and digital teams which may include digital and social marketing, e-mail, webinars and paid search.

 

This role uses knowledge of the pharmaceutical industry and ZS offerings to direct/lead the alignment of multiple marketing strategies into a strategic marketing program to influence perceptions of ZS with targeted audiences. The role requires an understanding of marketing fundamentals for strategic planning, strong marketing execution skills for tactical responsibilities, and the ability to mentor and coach a team of solution marketers.

 

Responsibilities:

  • Create compelling value proposition statements for a variety of marketing and sales channels;
  • Develop marketing collateral, promotional content and sales enablement content such as email copy, brochures, web copy, presentations and sales primers (Own and drive the content develop process, interview SMEs, manage review/approval process, etc.);
  • Lead a solution marketing team –professional development and day-to-day management of a team to ensure focus on defined priorities and delivery of expected results;
  • Develop and execute public relations strategy  with hands-on support from ZS’ PR agency;
  • Measure and assess marketing activities, and report on outcomes and program effectiveness to business stakeholders;
  • Perform market research and competitive analysis to support the marketing strategy;
  • Create and work within budget that supports the established marketing plan;
  • Attend and participate in industry events and conferences;

 

Qualifications:

  • Bachelor's degree required in marketing or a related business discipline, advanced degree preferred;
  • 5+ years of marketing experience, professional services or B2B technology marketing (product or solution) preferred, experience marketing to the pharmaceutical industry a plus;
  • 2+ years of proven experience successfully leading and coaching a team of marketers.
  • Experience developing and managing plans, budgets and deadlines as well as achieving and evaluating results;
  • Demonstrated experience translating value propositions into creative and unique sales materials, including brochures, web copy, thought leadership, presentations and sales primers;
  • Experience working with data and data tools to manipulate, analyze and interpret marketing data and outcome measures;
  • Exceptional presentation and communication skills – both verbal and written, including experience presenting to and influencing senior executives in a highly matrixed, fast-paced environment;
  • Experience balancing multiple tasks and delivering marketing tactics on deadline and within budget;
  • Demonstrated experience understanding content strategy and operations; aligning content to buyer’s journey and content marketing.
  • Experience with marketing automation platforms (Marketo), CRM systems (SF.com), Social media, and SEO a plus.
  • Strong international collaboration skills, working with India preferred. Ability to work at early morning hours, think ahead and leverage time with global colleagues effectively so that individual work achieves maximum impact;
  • Travel approximately 10%. Ability to travel internationally up to 3 times per year;
  • Must be a self-starter that is able to learn quickly and independently.

 

 

ZS is a global consulting firm; fluency in English is required, additional fluency in at least one European or Asian language is desirable. 
Candidates must possess work authorization for their intended country of employment. An on-line application, including a cover letter expressing interest and a full set of transcripts (official or unofficial), is required to be considered.
ZS offers a competitive compensation package with salary and bonus incentives, complete medical/dental/life insurance programs and retirement savings benefits. We are an Equal Opportunity Employer.
NO AGENCY CALLS, PLEASE.

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ZS has been recognized globally for its expertise in consulting and its flexible work environment. View ZS’s accolades.

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Nearest Major Market: Chicago