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Marketing Lead/Non-Healthcare Market (Evanston, IL)

ZS is a professional services firm that works side by side with companies to help develop and deliver products that drive customer value and company results. From R&D to portfolio strategy, customer insights, marketing and sales strategy, operations and technology, we leverage our deep industry expertise and leading-edge analytics to create solutions that work in the real world. Our most valuable asset is our people—a fact that’s reflected in our values-driven organization in which new perspectives are integral and new ideas are celebrated. ZSers are passionately committed to helping companies and their customers thrive in industries ranging from healthcare and life sciences, to high-tech, financial services, travel and transportation, and beyond.

ZS’ Corporate Support teams operate the firm’s core internal enterprise functions. Our global teams comprise team-oriented, pragmatic and results-driven people who thrive in a challenging work environment. Our people come from diverse backgrounds, but share a passion for quality customer service and dedication—whether our customer is a client or another ZS employee.

The Marketing & Communications group helps build the ZS brand, champion thought leadership, support business development and engage our past, present and future workforce.

MARKETING LEAD (NON-HEALTHCARE MARKET)

We are seeking an experienced marketing professional to join our Evanston, IL office as a Marketing Lead to lead the efforts in our non-healthcare market. The Lead is a business partner and advisor to ZS non-healthcare industry leaders and responsible for the development, implementation, management, and measurement of targeted marketing programs and activities that resonate with target audiences and accounts, and reinforce and enhance the ZS brand.

The individual will work closely with industry and account team leaders (sales) and various marketing resources to create and implement highly customized campaigns to develop and expand client relationships, drive and accelerate new business and increase loyalty and retention among a targeted set of clients.
Responsibilities:

  • Primary liaison between industry and account leaders and ZS marketing, partnering with all stakeholders to create comprehensive, strategic marketing plans for key industries and accounts.
  • Understand industry and business drivers facing each account, as well as key initiatives they are focused on and the key stakeholders responsible for them.
  • Define and manage budget allocation for industry and account-based marketing programs.
  • Create compelling value propositions for key personas.
  • Leverage data and insights to inform client teams of client interest and perceived intent.
  • Create and execute integrated marketing campaigns for selected accounts using tactics that include thought leadership, live events, email, webinars, digital advertising, and social networking, among others.
  • Ensure that all marketing campaigns are aligned with the corporate vision, themes, and brand guidelines.
  • Measure the effectiveness of efforts, adjust approach as needed. Present outcomes to client account teams regularly.
  • Share best practices with other marketers.
  • Manage and develop two Sr. Associates on the team.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, or Business. MBA a plus.
  • 5-7+ years in B2B marketing and solution marketing experience; field marketing or account-based marketing positions preferred
  • Experience coaching, mentoring, and managing others
  • Demonstrated skill collaborating with client-facing account team members, including senior leaders within a highly matrixed organization.
  • Excellent communication skills. Ability to work with cross-functional teams and interact with internal and client executives.
  • Solid experience creating and executing integrated marketing campaigns in a B2B environment.
  • Ability to gather data/insights from multiple internal and external sources to understand impact across accounts and opportunities.
  • Experience with marketing automation and social media monitoring platforms (HubSpot, Marketo, Brandwatch Radian6, 6sense, Demandbase, etc.) a plus.
  • Goal-oriented and collaborative with the ability to take initiative and deliver projects unsupervised. Exceptional organizational project and people management skills with attention to detail.
  • Flexibility to work across time zones, including early-morning US hours to interact with global team based in India.
  • Approximately 20-25% travel (including travel to India approximately 2 times a year)

 

ZS is a global consulting firm; fluency in English is required, additional fluency in at least one European or Asian language is desirable. 
Candidates must possess work authorization for their intended country of employment. An on-line application, including a cover letter expressing interest and a full set of transcripts (official or unofficial), is required to be considered.
ZS offers a competitive compensation package with salary and bonus incentives, complete medical/dental/life insurance programs and retirement savings benefits. We are an Equal Opportunity Employer.
NO AGENCY CALLS, PLEASE.

Connect with ZS on social media:

ZS has been recognized globally for its expertise in consulting and its flexible work environment. View ZS’s accolades.

 

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Nearest Major Market: Chicago