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Portfolio Industry Marketing Lead (Evanston, IL)

ZS is a professional services firm that works side by side with companies to help develop and deliver products that drive customer value and company results. From R&D to portfolio strategy, customer insights, marketing and sales strategy, operations and technology, we leverage our deep industry expertise and leading-edge analytics to create solutions that work in the real world. Our most valuable asset is our people—a fact that’s reflected in our values-driven organization in which new perspectives are integral and new ideas are celebrated. ZSers are passionately committed to helping companies and their customers thrive in industries ranging from healthcare and life sciences, to high-tech, financial services, travel and transportation, and beyond.

ZS’ Corporate Support teams operate the firm’s core internal enterprise functions. Our global teams comprise team-oriented, pragmatic and results-driven people who thrive in a challenging work environment. Our people come from diverse backgrounds, but share a passion for quality customer service and dedication—whether our customer is a client or another ZS employee.

The Marketing & Communications group helps build the ZS brand, champion thought leadership, support business development and engage our past, present and future workforce.


We are seeking a B2B marketing rockstar with 5+ years of professional services or agency experience, a campaign marketing mindset and killer stakeholder management skills. This role will help drive the growth and recognition of industry practices at a ‘best kept secret’ professional services firm.

The ZS portfolio industry marketing lead works with portfolio marketing manager(s) and industry leaders to connect industry expertise into practice areas and drive market-facing activities for multiple industries. This role is responsible for bringing ZS expertise to market through development, activation, and measurement of targeted marketing and sales enablement programs. You will work closely with key account teams and marketing resources to implement customized campaigns that develop and expand client relationships, drive and accelerate new business and increase loyalty and retention among a targeted set of clients.

As an industry marketing lead on the portfolio team you will be expected to:

  • Partner with the industry and marketing teams to develop marketing strategy and define marketing activities that will maximize awareness, develop client relationships, build pipeline and increase market share;
  • Build relationships with, and manage a diverse group of stakeholders across a complex landscape on an ongoing basis;
  • Balance differing perspectives and priorities across the business to drive alignment and champion a one-firm mentality;
  • Act as a subject matter advisor to the industry practice to influence how to drive relevance, distinctiveness and growth;
  • Lead the creation of campaign plans and the development of assets, personas and customer journeys for activation across the full marketing funnel;
  • Possess expertise in modern marketing and sales capabilities including automation principles and content marketing, ideally in a B2B or services context;
  • Perform market research and competitive analysis to support the marketing strategy;
  • Leverage data to evaluate the impact of marketing activities (at the strategy and campaign level) to influence the focus and direction of future marketing campaign strategies;
  • Support sales enablement plans and tactics and oversee marketing contributions to drive sales’ adoption of the portfolio.


  • BA or BS required; MBA a plus
  • Five or more years of B2B professional services marketing experience in a functional, industry or product role
  • Experience working in entrepreneurial-driven, matrixed organizations and the ability to effectively manage competing priorities
  • Goal-oriented and collaborative approach with the ability to take initiative and deliver projects unsupervised.
  • Mastery of the art of influence and the ability to use it to deliver integrated, multi-practice, go-to-market programs
  • The ability to craft key messaging and provide clear and compelling positioning of services, products or industry expertise
  • Persona development and buyer’s journey mapping skills and know how to use both tools to drive go-to-market plans
  • Demonstrated experience translating value propositions into creative and unique sales materials, including brochures, web copy, thought leadership, presentations and sales primers;
  • Experience working on and managed a diverse and distributed marketing team; global is a plus
  • The ability to make complicated concepts interesting and digestible for an external market
  • High emotional intelligence and a collaborative people management style
  • Critical thinking and the capacity for innovative and original thought
  • Excellent written and verbal communication skills


ZS is a global consulting firm; fluency in English is required, additional fluency in at least one European or Asian language is desirable. 
Candidates must possess work authorization for their intended country of employment. An on-line application, including a cover letter expressing interest and a full set of transcripts (official or unofficial), is required to be considered.
ZS offers a competitive compensation package with salary and bonus incentives, complete medical/dental/life insurance programs and retirement savings benefits. We are an Equal Opportunity Employer.

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ZS has been recognized globally for its expertise in consulting and its flexible work environment. View ZS’s accolades.