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Industry Marketing Manager (Evanston, IL)

ZS is a professional services firm that works side by side with companies to help develop and deliver products that drive customer value and company results. From R&D to portfolio strategy, customer insights, marketing and sales strategy, operations and technology, we leverage our deep industry expertise and leading-edge analytics to create solutions that work in the real world. Our most valuable asset is our people—a fact that’s reflected in our values-driven organization in which new perspectives are integral and new ideas are celebrated. ZSers are passionately committed to helping companies and their customers thrive in industries ranging from healthcare and life sciences, to high-tech, financial services, travel and transportation, and beyond.

ZS’s Corporate Support teams operate the firm’s core internal enterprise functions. Our global teams comprise team-oriented, pragmatic and results-driven people who thrive in a challenging work environment. Our people come from diverse backgrounds but share a passion for quality customer service and dedication—whether our customer is a client or another ZS employee.

The Marketing & Communications group helps build the ZS brand, champion thought leadership, support business development and engage our past, present and future workforce.

MANAGER, HEALTHCARE INDUSTRY MARKETING

The Marketing Manager is responsible for the development and execution of an integrated marketing and communications strategy and plan, to drive awareness and demand for ZS’ portfolio of solutions/offerings (Practice Areas) for the Healthcare industry.  You will be responsible for understanding the business objectives of ZS Practice Areas, as well as developing an understanding of the target buyers/personas.  With this knowledge, you will provide thought leadership around the most effective campaign strategy and tactics, as well delivering effective, high-impact marketing campaigns that resonate with the target audiences and reinforce and enhance the ZS brand.  

This role oversees a diverse and global team tasked with managing critical ZS marketing and communications functions. You will interlock with the Content Operations, Account-based Marketing, Digital Marketing, Event Marketing, Marketing Operations and Corporate Communications functions.

Responsibilities:                                                   

  • Build the go-to-market plan to support and grow the portfolio of offerings, including prioritizing and aligning target audiences, developing effective messaging and building content architecture
  • Work with marketing operations to measure campaign performance and with business leaders to course-correct as campaign execution unfolds
  • Translate the company’s business objectives, market opportunities and portfolio of offerings into a formal, cohesive go-to-market architecture
  • Partner with leaders across the business (e.g. client leads, solution, industry, product) to design an aligned set of strategies, tactics and resources that achieve business objectives
  • Provide insight and support to company leadership to inform messaging architecture
  • Understand target buyer needs, market trends and the competitive landscape
  • Support sales enablement plans and tactics and oversee marketing contributions to drive sales’ adoption of the portfolio
  • Oversee launch planning for new offerings – including an enterprise-wide process and template – that incorporates products, solutions and services where applicable
  • Liaise with content/editorial team and external agencies tasked with creating effective content for Web sites, social media, integrated campaigns and sales enablement
  • Formalize processes, measurement tools and reporting structure to support the team’s goals
  • Manage the hiring, development and retention of industry marketing talent

Background/Experience: 

  • Eight plus years of professional b-to-b marketing experience motivating and leading a diverse and distributed marketing team; global experience is a plus
  • Five plus years of advanced experience with service line or business unit management strongly preferred
  • Experience overseeing a complex marketing budget
  • Demonstrated success influencing C-level executives and cross-functional leaders
  • Strong background in marketing analytics, measurements and dashboards
  • Demonstrated skills in Portfolio Marketing, messaging and positioning offerings
  • Experience with content strategy (buyers’ journey) and developing thought leadership to enhance a company’s reputation in terms of expertise and innovation
  • Consulting experience is a plus
  • BA or BS required; MBA a plus

Skills:

  • Leadership and change management
  • Strong business acumen
  • Ability to navigate culture and politics across multiple functions to establish buy-in for go-to-market strategy
  • People management, including the ability to build and grow a team and work with diverse skill sets and backgrounds
  • Strong administrative and management skills, including the ability to prioritize multiple projects, programs and objectives
  • Ability to translate quantitative data into actionable recommendations
  • Critical thinking and capacity for original thought
  • Ability to listen and interpret needs
  • Excellent written and verbal communication skills
  • Strong presentation skills
  • Financial analysis

 

ZS is a global consulting firm; fluency in English is required, additional fluency in at least one European or Asian language is desirable. 
Candidates must possess work authorization for their intended country of employment. An on-line application, including a cover letter expressing interest and a full set of transcripts (official or unofficial), is required to be considered.
ZS offers a competitive compensation package with salary and bonus incentives, complete medical/dental/life insurance programs and retirement savings benefits. We are an Equal Opportunity Employer.
NO AGENCY CALLS, PLEASE.

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ZS has been recognized globally for its expertise in consulting and its flexible work environment. View ZS’s accolades.

 


Nearest Major Market: Chicago