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Global Head of Portfolio Marketing (Evanston, IL)

ZS is a professional services firm that works side by side with companies to help develop and deliver products that drive customer value and company results. From R&D to portfolio strategy, customer insights, marketing and sales strategy, operations and technology, we leverage our deep industry expertise and leading-edge analytics to create solutions that work in the real world. Our most valuable asset is our people—a fact that’s reflected in our values-driven organization in which new perspectives are integral and new ideas are celebrated. ZSers are passionately committed to helping companies and their customers thrive in industries ranging from healthcare and life sciences, to high-tech, financial services, travel and transportation, and beyond.

ZS’ Enterprise teams operate the firm’s core corporate functions. Our global teams comprise team-oriented, pragmatic and results-driven people who thrive in a challenging work environment. Our people come from diverse backgrounds but share a passion for quality customer service and dedication—whether our customer is a client or another ZS colleague.

The Marketing & Communications group helps build the ZS brand, champion thought leadership, support business development and engage our past, present and future workforce.

LEADER, PORTFOLIO MARKETING

The Leader, Portfolio Marketing is responsible for driving ZS’ go-to-market strategy and overseeing its execution for the entire portfolio of solutions/offerings (Practice Areas), including products. This role reports directly to the Director, Marketing & Communications and oversees healthcare industry marketing (Pharmaceutical, Health Plan Provider, Medical Technology) and product marketing, and collaborates with the Account-based Marketing, non-healthcare industry marketing, Marketing Operations and People Communications functions.

Responsibilities:

  • Build the go-to-market plan to support and grow the portfolio of offerings, including prioritizing and aligning target audiences, developing effective messaging and building content architecture
  • Translate the company’s business objectives, market opportunities and portfolio of offerings into a formal, cohesive go-to-market architecture
  • Partner with leaders across the business (e.g. client service leads, solution, industry, product) to design an aligned set of strategies, tactics and resources that achieve corporate objectives
  • Provide insight and support to company leadership to inform messaging architecture
  • Understand target buyer needs, market trends and the competitive landscape
  • Support sales enablement plans and tactics and oversee marketing contributions to drive sales’ adoption of the portfolio
  • Oversee launch planning for new offerings – including an enterprise-wide process and template – that incorporates products, solutions and services where applicable
  • Liaise with content/editorial team and external agencies tasked with creating effective content for Web sites, campaigns and sales enablement
  • Provide leadership, direction and mentoring to guide the marketing staff in its day-to-day activities
  • Formalize processes, measurement tools and reporting structure to support the solution marketing team’s goals
  • Conduct routine assessments of the organization’s go-to-market processes and address gaps in performance
  • Manage the hiring, development and retention of solution marketing talent

Background/Experience: 

  • Ten to 15 years of professional b-to-b marketing experience motivating and leading a diverse and distributed marketing team; global expeirence is a plus
  • Five to 10 years of advanced experience with product line or business unit management strongly preferred
  • Formal leadership experience overseeing a complex marketing budget
  • Demonstrated success influencing C-level executives and cross-functional leaders
  • Strong background in business analytics, measurements and dashboards
  • Demonstrated skills in Portfolio Marketing, messaging and positioning offerings
  • Experience developing thought leadership to enhance a company’s reputation in terms of expertise and innovation
  • Consulting experience is a plus
  • BA or BS required; MBA a plus

Skills:

  • Leadership and change management
  • Strong business acumen
  • Ability to navigate culture and politics across multiple functions to establish buy-in for go-to-market strategy
  • People management, including the ability to build and grow a team and work with diverse skill sets and backgrounds
  • Strong administrative and management skills, including the ability to prioritize multiple projects, programs and objectives
  • Ability to translate quantitative data into actionable recommendations
  • Critical thinking and capacity for original thought
  • Ability to listen and interpret needs
  • Excellent written and verbal communication skills
  • Strong presentation skills
  • Financial analysis

 

 

ZS is a global consulting firm; fluency in English is required, additional fluency in at least one European or Asian language is desirable. 
Candidates must possess work authorization for their intended country of employment. An on-line application, including a cover letter expressing interest and a full set of transcripts (official or unofficial), is required to be considered.
ZS offers a competitive compensation package with salary and bonus incentives, complete medical/dental/life insurance programs and retirement savings benefits. We are an Equal Opportunity Employer.
NO AGENCY CALLS, PLEASE.

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ZS has been recognized globally for its expertise in consulting and its flexible work environment. View ZS’s accolades.

 


Nearest Major Market: Chicago